Difference Between SEO and PPC

Difference Between SEO vs PPC 2021

SEO vs PPC lots of confusion in our mind, Plenty of people don’t know what is the difference between SEO and PPC. Indian students want to know about search engine optimization (SEO) & Pay Per Click (PPC) because lots of scope in coming future in these fields. 

Search Engine Optimization (SEO) -SEO and PPC

Search Engine Optimization (SEO) is a part of digital marketing. It means an organic work. Mainly, SEO is a concept which work on search engine. Grab organic traffic on your website. Basically, three types of Metrics in SEO:-

1) On page SEO

2) Off page SEO

3) Technical SEO

On Page SEO

On Page SEO has a main role in Search Engine Optimization. According to Experts, On page SEO is 40% Role, Several metrics are – 

a) Meta Title, Description

b) User Friendly URL

c) H1 to H6 Heading

More.

Off Page SEO

Off Page SEO also a main important role in SEO. According to SEO Experts, Its has 20% Role. Lots of Activity are – 

a) Blog Submission

b) Article Submission

c) Forum Discussion

d) Q&A Submission

e) Image Submission & More.

But Now Most of the Trends are –

a) Podcast

b) Video Submission

c) Quora

d) Pinterest

These are the most trending Platforms in Off Page SEO & Always make Do follow backlinks here.

Technical SEO

Technical SEO also has 40% Role in SEO. Several things you should set on your website. Like as –

1) Favicon

2) SSL

3) Server Response & More.

Note* Core Web Vitals (Page Experience) is a new Update of SEO. It is a part of Technical SEO. It will role out from August 2021.

These are the part of Search Engine Optimization but in these parts technical SEO has a role in Pay Per Click. Let’s check how connect PPC to Technical SEO.

Pay Per Click (PPC) – SEO and PPC

Pay Per Click means short term goal. Confused? Yes, SEO & PPC big difference is SEO is a long term goal and PPC is a short term goal. In PPC we buy a keyword and give money to search engine and bidding on that keyword that is the process of PPC.

But Always Mind a ad ranking formula – (Max CPC * Quality Score)

Note* Quality Score = [Number/10]

           CPC Means Cost/Click.

 If you mind these things you will grab great result in PPC. 

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